According to a recent article published by Forbes Magazine, by 2022, online videos will make up more than 82% of all consumer internet traffic (Cisco Annual Internet Report). More and more of your customers are watching video and in this new virtual world we’re living in, live video is becoming even more popular. Needless to say, videos are a powerful marketing tool and are one of the best ways to boost your online presence, increase your SEO, and kick your social media game up a notch!
Videos make a great addition to your website, newsletters, and email marketing campaigns. We are sharing our 3 best tips to make your company videos stand out from the rest and when you’re ready to take your branding to the next level, we will work with you every step of the way from pre-production planning to final edits and distribution.
1. ADD ANIMATION AND MOTION GRAPHICS
Deliver your message and show off your products with motion graphics and animated effects!
Motion graphics and animated effects are a great tool to engage your audience and share your message in an exciting way, allowing you to deliver complex statistics and information using appealing and easy-to-read charts and visuals. Information presented visually is much more memorable to your audience. Not to mention, animated logos are sure to be remembered by your viewers and increase your brand recognition.
Check out the motion graphics video we produced for Bonafide, showcasing their brand with a sequence of animated customer quotes, product samples and statistics.
2. FEATURE REAL EMPLOYEES & CUSTOMER TESTIMONIALS
There is no better way to connect with your audience than to feature real employees and incorporate customer testimonials in your video marketing. Exclusive client interviews and customer reviews strengthen your credibility and build trust among your audience. Including testimonials from real employees and members of your team is another excellent way to appeal to your viewers and relate to your customers, increasing their confidence in your brand.
View this commercial we created for Evolution Construction Services and see how testimonials from their team members and partners influence the overall message and key takeaways from the video.
3. UTILIZE DRONE VIDEOGRAPHY
One of the most effective video marketing strategies to ensure you stand out from your competition is to utilize drone videography. Drones provide aerial views and unique perspectives that are guaranteed to attract attention from your viewers. Elevating traditional marketing and digital marketing, drones offer an entirely different experience that take your company videos to a whole new level!
Whether you’re needing a virtual video tour for retail or commercial real estate, or looking to capture full event coverage from incredible heights, drone technology is the answer!
At Haute Media, we are licensed drone operators and ready to capture your company video from unforgettable views! Check out the factory tour video we produced for King Koil and see how drone coverage can enhance your video marketing.